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The Rise, Fall, and Reinvention of Quiet Luxury:A Study in Fashion’s Most Elusive Trend

If there’s one thing the fashion industry excels at, it’s contradiction. We love trends that claim to be anti-trend, idolize minimalism while charging maximalist prices, and romanticize old-money aesthetics in an era of radical transparency. Enter quiet luxury —> a term that, depending on who you ask, is either the pinnacle of taste or the most exhausting branding exercise in recent memory. But here’s the real question: is quiet luxury actually new, or is it just another cyclical reinvention of what has always existed?

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Trends: 90s edition

Whether it's the influence of supermodel street style or iconic runways from the likes of Calvin Klein and Versace, the '90s were IT.

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